WT Direct is running a new “Stay Financially Fit!” promotion for their savings account. Ostensibly it’s to help you build your emergency fund with regular savings deposits, but of course you have to do it with WT Direct. 😉 To participate, you must open a new account first or log into your existing account and look for this banner on the Account Summary page.

Now WTDirect can help you stick to your savings plan and bulk up your savings account. Simply take a few minutes to set up Direct Deposit from your earnings to your WTDirect account.
Act now and receive a $75 BONUS*. All you have to do is maintain a balance of at least $10,000 on July 31 and make direct deposits of at least $300 each month between 7/1/09 – 9/30/09.
Equivalent APY?
Finding out exactly how good this promotion is tricky, but I’ll make some simple assumptions. Let’s say you put $10,000 in on 7/31, the interest rate stays at the current 1.76% APY, and take everything out on 10/15. Then you take out everything including the three $300 direct deposits. This roughly equates to 4% APY during that 3.5 month period. Not bad if you can change or split your direct deposits. It seems questionable if other electronic transfers will count as direct deposit:
Bonus will be credited to your account on or about October 15, 2009. A direct deposit is defined as a recurring and automatic electronic deposit transaction of at least $300 per month initiated by a third party source of income, such as employment, pension or social security income. Direct deposit must be from a source not already being direct deposited into any existing account with Wilmington Trust or its affiliates.

You may have been seeing a bunch of purple ads for something called Ally Bank recently. Actually, this “new” bank used to be GMAC Bank. But besides a cosmetic name change, they have revamped the website and tweaked their product offerings. Their pitch: “No minimum deposits. No monthly fees. No minimum balance. No sneaky disclaimers.”
More changes… WaMu bank accounts are gradually being converted into Chase accounts, and customers will have to log in at Chase.com with new usernames. Mine is switching over May 22nd. The popular WaMu Free Checking account becomes the Chase Free Extra Checking account, and keeps a lot of the useful perks. I received another mailed pamphlet from Chase outlining all the details, but I couldn’t find a link online, so I typed out the highlights below.
If you have your cash spread out across several bank accounts, whether it’s to help with chasing higher interest rates, paranoia, or saving for different goals, it can become quite a hassle to transfer money between accounts. I get asked all the time about how I juggle them all.

I haven’t been much of a interest rate-chaser recently, and it feels like it’s been a while since I’ve opened up a new bank account. For one, I already have a lot of my cash tied up in CDs and I-Bonds. Also, most of my recent cashflow has been going into 401k and IRA contributions.
But especially in times of low interest rates, people start to look for just a bit more yield. Even SmartMoney magazine has gotten caught up in the act. Check out their cover this month.
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